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彥哥言抒機~醫觀點
土豆工作室
179 episodes
1 day ago

我是你的好朋友,醫務管理背景起家,已突破百場大專院校、醫療機構及公協會專題演講。近年來,因爲Podcast盛行,本身又樂於與人分享,在自我摸索、無師自通的情況之下建立這個頻道,在這裏我們不談高深的學問,希望帶給所有聽衆輕鬆的話題以及滿滿的正能量,我們會從天南地北的話題聊起,也會談談大家關心的醫藥、健康、長照以及升學等問題。

本節目由【土豆工作室】團隊製作播出(目前成員只有小編彥哥一人獨撐),所以播出頻率不固定,喜歡我們節目的好朋友請支持我們的創作,通告合作、演講邀約、廣告合作:54064ya@gmail.com
歡迎聽衆與彥哥互動及回饋,或是你們有想聽的主題都可以告訴我們:
LINE:@344ufdlh或
https://line.me/R/ti/p/@344ufdlh
Facebook:
https://www.facebook.com/podcast54064
訂閱【彥哥言抒機~醫觀點!】Podcast:
☆FLink萬用連結:
https://open.firstory.me/user/54064ohya/platforms
☆Apple:
https://podcasts.apple.com/us/podcast/%E5%BD%A5%E5%93%A5%E8%A8%80%E6%8A%92%E6%A9%9F-%E9%86%AB%E8%A7%80%E9%BB%9E/id1634360333
☆Spotify:
https://open.spotify.com/episode/77nN2hWijfXWtNt2ZpvSCm
☆KKBOX:
https://podcast.kkbox.com/tw/episode/L_LI8G9ZKJ1A6gH66e
☆SoundOn Player:
https://player.soundon.fm/p/f9d0acb0-fed0-4b47-8e04-f7bb638d4207/episodes/f843e3d7-c8ec-4223-b834-f3aaeca702c2
☆Firstory:
https://open.firstory.me/user/54064ohya
☆Pocket Casts:
http://pca.st/t1b5uiao
☆Player FM:
https://zh.player.fm/series/yan-ge-yan-shu-ji-yi-guan-dian
☆Podcast Addict:
https://zh.player.fm/series/yan-ge-yan-shu-ji-yi-guan-dian
☆Radio Public:
https://radiopublic.com/-GMRogp/ep/s1!d0bbe
☆MyMusic:https://www.mymusic.net.tw/podcast/channel/33446?source=SERACH_PAGE&searchKeyWord=%E5%BD%A5%E5%93%A5%E8%A8%80
☆MixerBox:
https://www.mbplayer.com/user/147047208
☆Podbean:
https://www.podbean.com/pa/dir-s8bsp-27566e
☆Castbox:
https://castbox.fm/va/5012946

☞贊助彥哥喝杯咖啡吧:
https://pay.firstory.me/user/cl50z20bm00y501x609450u8t

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Medicine
Education,
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All content for 彥哥言抒機~醫觀點 is the property of 土豆工作室 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

我是你的好朋友,醫務管理背景起家,已突破百場大專院校、醫療機構及公協會專題演講。近年來,因爲Podcast盛行,本身又樂於與人分享,在自我摸索、無師自通的情況之下建立這個頻道,在這裏我們不談高深的學問,希望帶給所有聽衆輕鬆的話題以及滿滿的正能量,我們會從天南地北的話題聊起,也會談談大家關心的醫藥、健康、長照以及升學等問題。

本節目由【土豆工作室】團隊製作播出(目前成員只有小編彥哥一人獨撐),所以播出頻率不固定,喜歡我們節目的好朋友請支持我們的創作,通告合作、演講邀約、廣告合作:54064ya@gmail.com
歡迎聽衆與彥哥互動及回饋,或是你們有想聽的主題都可以告訴我們:
LINE:@344ufdlh或
https://line.me/R/ti/p/@344ufdlh
Facebook:
https://www.facebook.com/podcast54064
訂閱【彥哥言抒機~醫觀點!】Podcast:
☆FLink萬用連結:
https://open.firstory.me/user/54064ohya/platforms
☆Apple:
https://podcasts.apple.com/us/podcast/%E5%BD%A5%E5%93%A5%E8%A8%80%E6%8A%92%E6%A9%9F-%E9%86%AB%E8%A7%80%E9%BB%9E/id1634360333
☆Spotify:
https://open.spotify.com/episode/77nN2hWijfXWtNt2ZpvSCm
☆KKBOX:
https://podcast.kkbox.com/tw/episode/L_LI8G9ZKJ1A6gH66e
☆SoundOn Player:
https://player.soundon.fm/p/f9d0acb0-fed0-4b47-8e04-f7bb638d4207/episodes/f843e3d7-c8ec-4223-b834-f3aaeca702c2
☆Firstory:
https://open.firstory.me/user/54064ohya
☆Pocket Casts:
http://pca.st/t1b5uiao
☆Player FM:
https://zh.player.fm/series/yan-ge-yan-shu-ji-yi-guan-dian
☆Podcast Addict:
https://zh.player.fm/series/yan-ge-yan-shu-ji-yi-guan-dian
☆Radio Public:
https://radiopublic.com/-GMRogp/ep/s1!d0bbe
☆MyMusic:https://www.mymusic.net.tw/podcast/channel/33446?source=SERACH_PAGE&searchKeyWord=%E5%BD%A5%E5%93%A5%E8%A8%80
☆MixerBox:
https://www.mbplayer.com/user/147047208
☆Podbean:
https://www.podbean.com/pa/dir-s8bsp-27566e
☆Castbox:
https://castbox.fm/va/5012946

☞贊助彥哥喝杯咖啡吧:
https://pay.firstory.me/user/cl50z20bm00y501x609450u8t

Powered by Firstory Hosting

Show more...
Medicine
Education,
Business,
Management,
Self-Improvement,
Health & Fitness
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【醫療行銷管理專題】消費者行為分析
彥哥言抒機~醫觀點
8 minutes
4 weeks ago
【醫療行銷管理專題】消費者行為分析

1.消費者購買角色:消費者在購買過程中可能扮演發起者、影響者、決策者、購買者、使用者五種角色,且一人可同時承擔多個角色。例如,在家庭自費健康檢查中,媽媽可能是發起者,女兒和媽媽可能是影響者,爸爸可能是決策者,爸媽可能是購買者和使用者。
2.消費者決策過程:包含問題察覺、資訊搜集、方案評估、購買、購後行為五個階段。如購買手機時,先察覺需求,再通過內外管道搜集資訊,評估不同品牌型號,完成購買後根據使用體驗產生滿意或不滿意的回饋。
3.購買決策類型:根據涉入程度和價格等因素,分為廣泛決策(如購買房產、重大手術選擇醫院)、例行決策(如購買日用品、感冒就醫)、有限決策(如購買家電、選擇健康檢查套餐)。
4.影響購買決策的因素:
個人行為因素:包括年齡、性別、經濟能力、職業、動機、態度等。如不同年齡層對保健品需求不同,經濟能力影響病房選擇。
社會與群體因素:涵蓋家庭、參考群體、文化。例如,家庭成員在購買決策中扮演不同角色,參考群體的行為會影響消費選擇。

本節目由【土豆工作室】團隊製作播出(目前成員只有小編彥哥一人獨撐),所以播出頻率不固定,喜歡我們節目的好朋友請支持我們的創作,通告合作、演講邀約、廣告合作:54064ya@gmail.com
歡迎聽衆與彥哥互動及回饋,或是你們有想聽的主題都可以告訴我們:
LINE:@382tarfv或
https://lin.ee/m4FbsGB
Instagram:54064ohya或
https://www.instagram.com/invites/contact/?i=14frdlwtjice9&utm_content=orj9xg5
Facebook:
https://www.facebook.com/podcast54064
訂閱【彥哥言抒機~醫觀點!】Podcast:
☆FLink萬用連結:
https://open.firstory.me/user/54064ohya/platforms
☆Apple:
https://podcasts.apple.com/us/podcast/%E5%BD%A5%E5%93%A5%E8%A8%80%E6%8A%92%E6%A9%9F-%E9%86%AB%E8%A7%80%E9%BB%9E/id1634360333
☆Google podcast:
https://podcasts.google.com/feed/aHR0cHM6Ly9vcGVuLmZpcnN0b3J5Lm1lL3Jzcy91c2VyL2NsNTB6MjBibTAweTUwMXg2MDk0NTB1OHQ
☆Spotify:
https://open.spotify.com/episode/77nN2hWijfXWtNt2ZpvSCm
☆KKBOX:
https://podcast.kkbox.com/tw/episode/L_LI8G9ZKJ1A6gH66e
☆SoundOn Player:
https://player.soundon.fm/p/f9d0acb0-fed0-4b47-8e04-f7bb638d4207/episodes/f843e3d7-c8ec-4223-b834-f3aaeca702c2
☆Firstory:
https://open.firstory.me/user/54064ohya
☆Pocket Casts:
http://pca.st/t1b5uiao
☆Player FM:
https://zh.player.fm/series/yan-ge-yan-shu-ji-yi-guan-dian
☆Podcast Addict:
https://zh.player.fm/series/yan-ge-yan-shu-ji-yi-guan-dian
☆Radio Public:
https://radiopublic.com/-GMRogp/ep/s1!d0bbe
☆MyMusic:https://www.mymusic.net.tw/podcast/channel/33446?source=SERACH_PAGE&searchKeyWord=%E5%BD%A5%E5%93%A5%E8%A8%80
☆MixerBox:
https://www.mbplayer.com/user/147047208
☆Podbean:
https://www.podbean.com/pa/dir-s8bsp-27566e
☆Castbox:
https://castbox.fm/va/5012946

☞贊助彥哥喝杯咖啡吧:
https://pay.firstory.me/user/cl50z20bm00y501x609450u8t



Powered by Firstory Hosting
彥哥言抒機~醫觀點

我是你的好朋友,醫務管理背景起家,已突破百場大專院校、醫療機構及公協會專題演講。近年來,因爲Podcast盛行,本身又樂於與人分享,在自我摸索、無師自通的情況之下建立這個頻道,在這裏我們不談高深的學問,希望帶給所有聽衆輕鬆的話題以及滿滿的正能量,我們會從天南地北的話題聊起,也會談談大家關心的醫藥、健康、長照以及升學等問題。

本節目由【土豆工作室】團隊製作播出(目前成員只有小編彥哥一人獨撐),所以播出頻率不固定,喜歡我們節目的好朋友請支持我們的創作,通告合作、演講邀約、廣告合作:54064ya@gmail.com
歡迎聽衆與彥哥互動及回饋,或是你們有想聽的主題都可以告訴我們:
LINE:@344ufdlh或
https://line.me/R/ti/p/@344ufdlh
Facebook:
https://www.facebook.com/podcast54064
訂閱【彥哥言抒機~醫觀點!】Podcast:
☆FLink萬用連結:
https://open.firstory.me/user/54064ohya/platforms
☆Apple:
https://podcasts.apple.com/us/podcast/%E5%BD%A5%E5%93%A5%E8%A8%80%E6%8A%92%E6%A9%9F-%E9%86%AB%E8%A7%80%E9%BB%9E/id1634360333
☆Spotify:
https://open.spotify.com/episode/77nN2hWijfXWtNt2ZpvSCm
☆KKBOX:
https://podcast.kkbox.com/tw/episode/L_LI8G9ZKJ1A6gH66e
☆SoundOn Player:
https://player.soundon.fm/p/f9d0acb0-fed0-4b47-8e04-f7bb638d4207/episodes/f843e3d7-c8ec-4223-b834-f3aaeca702c2
☆Firstory:
https://open.firstory.me/user/54064ohya
☆Pocket Casts:
http://pca.st/t1b5uiao
☆Player FM:
https://zh.player.fm/series/yan-ge-yan-shu-ji-yi-guan-dian
☆Podcast Addict:
https://zh.player.fm/series/yan-ge-yan-shu-ji-yi-guan-dian
☆Radio Public:
https://radiopublic.com/-GMRogp/ep/s1!d0bbe
☆MyMusic:https://www.mymusic.net.tw/podcast/channel/33446?source=SERACH_PAGE&searchKeyWord=%E5%BD%A5%E5%93%A5%E8%A8%80
☆MixerBox:
https://www.mbplayer.com/user/147047208
☆Podbean:
https://www.podbean.com/pa/dir-s8bsp-27566e
☆Castbox:
https://castbox.fm/va/5012946

☞贊助彥哥喝杯咖啡吧:
https://pay.firstory.me/user/cl50z20bm00y501x609450u8t

Powered by Firstory Hosting