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我在出版學行銷
我在出版學行銷
15 episodes
9 months ago

雖然一本書的成敗,編輯佔七成行銷佔三成,但沒有行銷就拿不到一百分。在出版做行銷是一門專業的職務,請和我一起成為編輯與讀者之間的橋樑。

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雖然一本書的成敗,編輯佔七成行銷佔三成,但沒有行銷就拿不到一百分。在出版做行銷是一門專業的職務,請和我一起成為編輯與讀者之間的橋樑。

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EP13-什麼時候需要知道銷售量
我在出版學行銷
23 minutes
3 years ago
EP13-什麼時候需要知道銷售量

什麼時候你會需要知道銷售量?
銷售量怎麼來的?
1.選書評估
2.預估首印量
3.評估再版
4.年度排名
5.作者結版稅

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我在出版學行銷

雖然一本書的成敗,編輯佔七成行銷佔三成,但沒有行銷就拿不到一百分。在出版做行銷是一門專業的職務,請和我一起成為編輯與讀者之間的橋樑。

Powered by Firstory Hosting