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我在出版學行銷
我在出版學行銷
15 episodes
9 months ago

雖然一本書的成敗,編輯佔七成行銷佔三成,但沒有行銷就拿不到一百分。在出版做行銷是一門專業的職務,請和我一起成為編輯與讀者之間的橋樑。

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雖然一本書的成敗,編輯佔七成行銷佔三成,但沒有行銷就拿不到一百分。在出版做行銷是一門專業的職務,請和我一起成為編輯與讀者之間的橋樑。

Powered by Firstory Hosting

Show more...
Books
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Ep4/ 你知道這本書要賣給誰?
我在出版學行銷
9 minutes
4 years ago
Ep4/ 你知道這本書要賣給誰?
Ep4/ 你知道這本書要賣給誰?

了解產品後,接下來就TA(目標對象),這真的是整份企劃的開始,也是你整個樓有沒有歪掉的起點。哈哈快來聽!

Powered by Firstory Hosting
我在出版學行銷

雖然一本書的成敗,編輯佔七成行銷佔三成,但沒有行銷就拿不到一百分。在出版做行銷是一門專業的職務,請和我一起成為編輯與讀者之間的橋樑。

Powered by Firstory Hosting