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觀測點·聲解經濟
Chloe & Ethan
27 episodes
1 day ago
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Social Sciences
Science
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Social Sciences
Science
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開店有賺卻是零利潤?會計利潤、經濟利潤與創業決策陷阱解析
觀測點·聲解經濟
6 minutes
6 days ago
開店有賺卻是零利潤?會計利潤、經濟利潤與創業決策陷阱解析
開一間店帳面有賺,真的代表你賺錢了嗎?本集用「年薪 10 萬美元律師辭職開披薩店」的經典案例,完整拆解會計利潤與經濟利潤的差別,說清楚多數人忽略的機會成本,以及固定成本、變動成本、邊際報酬遞減、零經濟利潤與沈沒成本如何一步步讓人做出錯誤決策。這不只是創業問題,而是每個人在工作、投資與人生選擇中都會踩到的經濟學陷阱。
觀測點·聲解經濟