What made the sports industry a $2.5 trillion powerhouse? In this short-form podcast, we dive into the pivotal events, decisions, and shifts that turned sports into one of the most influential industries on the planet. From global tournaments to media revolutions, from stadium deals to athlete activism — we break down the stories behind the headlines, and the business behind the passion. Created by TRACE Sports & Entertainment, this series is part of the educational experience of our course The Business of Sports — built to educate, connect, and empowe