He started selling at 17 years old and in his first week he made $ 500, and the second week $ 1500. This was 39 years ago. Since then he’s gone on over 8000 appointments. Ira has studied everything related to sales. Study, go out there and try. he learned what worked and want didn’t. He’s a certified professional coach through iPec coaching, and specializing is sales coaching. He’s a NLP practitioner and a consultant/trainer in LAB Profiling (Language and behaviour profiling which is based on NLP). Ira believes that anybody can be great in sales if they have the aptitude and the desire.