35+? feeling like your deficit + workouts keep backfiring?

this episode breaks the cycle. we talk perimenopause fat loss, midlife metabolism, and why your plan collapses by friday (hello dopamine, wine, and “just one more scroll”). i walk through the method i use with clients: life satiation first (so you’re not using dieting for entertainment), two hard sets near failure (effort that actually builds tissue), boundaries over people-pleasing, and the security-camera audit that exposes the gap between who you say you are and how you live.

It could be your hormones

It could be your metabolism

It could be that your body has had enough with you forcing it to abide… 

More likely, it could just be the plan that you keep whiteknuckling

But if i had to put my own finger to anything?

Its deeper than that… 

in this episode, we get painfully real about why midlife women feel stuck

What is the satisfaction cup and why is that the golden chalice to midlife victory?

Is your need for the constant chasing of dopamine, of the constant “new” the greatest thing holding you back?

Or is it your high standards, perfectionism, or even people pleasing?

Are you happy with your current non negotiables? Your energy? 

How you navigate your cravings and tress?

Stop letting others rewrite your goals… with endings you definitely don't want.

this episode gets into the real blockers for women 35+:

the pleasure cup running on empty,

training that never gets close enough to failure

apps that keep tweaking numbers instead of coaching humans, and the fear of being “no fun” that keeps your boundaries soft. 

we break down meno belly vs small yet soft + squishy legs

& how to do the right things for long enough to actually change shape.

inside you’ll hear:• why midlife fat loss stalls even when you’re “in a deficit” (spoiler: you’re under-muscled, under-recovered, and over-stimulated)

 • why yo-yo dieting trades muscle for fat and creates the “meno belly, tiny legs” look—and how strength training for women fixes it • boring builds bodies: fewer exercises, better reps, progressive overload, and maintenance seasons that raise your calorie maintenance. keep 70–80% of your plan the same for 16–24 weeks, track reps @ load, stop chasing novelty • engine before ceiling: build training capacity + 8–10k steps before raising calories; then cutting is short, calm, effective • macro apps vs coaching: numbers are tools, not entertainment; you don’t need weekly tweaks to make progress • simple boundary scripts you can use at dinners, weekends, and trips so social life stops deleting your week • the identity audit (blts, steps, bedtimes, filmed top sets) that makes progress predictable

• the security-camera audit

mini wins (start here): • set a phone-off window + bedtime alarm tonight (sleep is your silent fat-loss lever) • protein at every meal + a 10‑minute walk after dinner • 3‑set rule: fewer moves, better reps, 0-1 reps from failure taking your last sets to true form fail + struggle

 • lock 3 lifts for 6 months (hinge, row, squat pattern) and track reps @ load 

 • track how the lifts feel, how you engage with your muscles, if youre getting a nice pump in them on the lifts made for that connection & how you feel in your brace and hinging for the bigger moves tailored to that. 

want to come on for a chat about your own journey or what you’re stuck on? dm me… think of it like a $300 consult you get for free

185 https://open.spotify.com/episode/0YmncXKd7f3NTyXyo8dmrl

233 https://open.spotify.com/episode/5nCHQ1H3vGyOnHKWl3O0oV?si=DOktTJXaS_yZI7R4pbJHOA 

314 https://open.spotify.com/episode/7HQ9KLwJsg0DFfJYNSTc01 

248 https://open.spotify.com/episode/7s5IvFJJPBPmhSvUVGYKLS 

214 https://open.spotify.com/episode/0AxoXcO80AYjSuojpBoiZe 

marci on instagram: @marcinevin

apply for a free consult:https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link

direct link to dm me on ig:https://ig.me/m/transformxruby