Inside Curio’s TikTok Formula: From 0 to 1.3M Followers and 15:1 ROAS

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100 Ways To Grow On TikTok

41 episodes

4 days ago

How are real businesses succeeding on TikTok? That's what we uncover every week on 100 Ways To Grow On TikTok. You'll hear from businesses who doubled their reach, built nationwide demand, and found ideal clients, all through TikTok. They’ll share their strategies, key discoveries, and specific approaches that delivered results that you can implement today. Presented by TikTok for Business.

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Inside Curio’s TikTok Formula: From 0 to 1.3M Followers and 15:1 ROAS

100 Ways To Grow On TikTok

3 minutes 46 seconds

2 months ago

Inside Curio’s TikTok Formula: From 0 to 1.3M Followers and 15:1 ROAS

From zero to 1.3 million followers, Curio has helped brands achieve explosive growth through TikTok’s short-form power. Founder Josh Aven shares how his Los Angeles-based agency turned brands with no TikTok presence into viral engines while driving a 15:1 ROAS and 10x revenue growth for one of the top-performing TikTok Shops in the U.S.

Josh breaks down how his team leverages TikTok’s trend cycles, creator-led storytelling, and data-driven planning to outperform expectations. From building a rebrand that hit 4x its impression goal to achieving an annual benchmark by May, he reveals how Curio’s agile creative process and close collaboration with TikTok have made the platform an unmatched growth channel for both Fortune 50 clients and fast-scaling DTC brands.

What You’ll Learn in This Episode:

How Curio grew a client’s TikTok account from 0 to 1.3M followers in 18 months
The strategy behind driving a 15:1 ROAS and 10x revenue growth through TikTok Shop
How to build high-performing creative by testing short-form content and following trend signals
Why rebrands that blend music, messaging, and visual storytelling can 4x impression goals
How strong relationships with TikTok reps and internal teams unlock ad credits and campaign advantages

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.