#45 The Devin Reed Route

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1,000 Routes with Nick Bennett

Nick Bennett

66 episodes

1 week ago

Becoming an entrepreneur takes grit. Deciding to do it solo takes courage. This is 1,000 Routes, the podcast where we explore the stories of solopreneurs who have made the bet on themselves to build a business that serves their life. Every episode you'll hear about the lessons they've learned and the uncommon routes they've taken to stand out in a world that is purposefully trying to commoditize them.

Entrepreneurship

Business

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Entrepreneurship

Business

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#45 The Devin Reed Route

1,000 Routes with Nick Bennett

49 minutes 32 seconds

9 months ago

#45 The Devin Reed Route

Devin Reed is a content strategist, solopreneur, and creator of The Reeder—a content consultancy and newsletter helping B2B brands stand out by owning a single word in their market.

In this episode, Devin opens up about his journey from head of content at Gong and Clari to running his own business full-time. He shares the mindset shift that helped him overcome self-doubt, the moment he realized VP life wasn’t for him, and how he designed an intentional business with built-in client graduation. Devin also explains why clarity beats cleverness, how to build content that sells without selling, and why he believes content should be synonymous with credibility—not just clicks.

(00:00) Intro

(00:46) Starting Read Between the Lines

(03:39) Building shows that break the mold

(06:35) Why Devin didn’t go solo after Gong

(09:54) The turning point at Clari

(13:35) Starting The Reeder on the side

(18:46) Devin’s evolving business model

(22:54) The reality behind “passive” income

(26:16) Why people actually buy from Devin

(29:11) The one-word principle of mindshare

(34:07) What category creation really takes

(40:14) Why Devin ditched long retainers

(43:03) Raising rates with confidence

(45:26) Pricing based on real impact

(46:05) What Devin’s building next

Follow Devin on LinkedIn: https://www.linkedin.com/in/devinreed/

Subscribe to The Reeder: https://thereeder.co

Check out Devin’s playbook: https://www.thereeder.co/courses/content-that-converts

Create your next digital offer: https://harnessandhone.com/

Join Full Stack Solopreneur: https://fullstacksolo.com/

Download the free roadmap: https://fullstacksoloroadmap.com/