#49 The Sam Browne Route

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1,000 Routes with Nick Bennett

Nick Bennett

66 episodes

1 week ago

Becoming an entrepreneur takes grit. Deciding to do it solo takes courage. This is 1,000 Routes, the podcast where we explore the stories of solopreneurs who have made the bet on themselves to build a business that serves their life. Every episode you'll hear about the lessons they've learned and the uncommon routes they've taken to stand out in a world that is purposefully trying to commoditize them.

Entrepreneurship

Business

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Entrepreneurship

Business

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#49 The Sam Browne Route

1,000 Routes with Nick Bennett

56 minutes 22 seconds

7 months ago

#49 The Sam Browne Route

Sam Browne is a longtime entrepreneur, writer, and creator known for his unique voice and practical approach to personal branding. With nearly two decades of experience building creative businesses—from a chart-topping music career to a seven-figure wedding services agency—Sam now helps others grow their audiences and businesses through intentional content strategy and brand clarity.

In this episode, Sam shares how he transitioned from the New Zealand music and events industry into a successful content-driven business on LinkedIn. He walks through the highs and lows of entrepreneurship, the systems behind his prolific content output, and the real reason he’s pivoting toward personal storytelling over algorithm chasing. Sam also dives into the evolution of his consulting and digital product business models, and how he’s building a new SaaS product from scratch—all while staying grounded in craft and integrity.

(00:00) Intro

(00:46) The shift to content creation

(01:53) Balancing content and life

(03:12) Content creation strategies

(04:27) The Forever 50 system

(11:29) Challenges of video content

(16:20) Authenticity in content

(18:24) Navigating LinkedIn success

(23:35) The entrepreneurial journey

(26:32) Transition to LinkedIn strategy

(27:46) Starting a business from scratch

(28:37) Building Findaband and Auckland Weddings

(30:36) Challenges and lessons learned

(32:06) Music career and entrepreneurship

(35:17) LinkedIn journey and content creation

(43:15) Private coaching and consulting

(43:56) Evolving business models

(48:10) Importance of building an email list

(50:38) Upcoming projects and goals

Follow Sam on LinkedIn: https://www.linkedin.com/in/sam-browne

Built a Profitable Personal Brand on LinkedIn with Sam: https://sam-browne.notion.site/Build-A-Profitable-Personal-Brand-on-LinkedIn-1aacfae6146d804fb435c79d1018ff48

Create your next digital offer: https://harnessandhone.com/

Join Full Stack Solopreneur: https://fullstacksolo.com/

Download the free roadmap: https://fullstacksoloroadmap.com/