#52 The Lashay Lewis Route

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1,000 Routes with Nick Bennett

Nick Bennett

66 episodes

1 day ago

Becoming an entrepreneur takes grit. Deciding to do it solo takes courage. This is 1,000 Routes, the podcast where we explore the stories of solopreneurs who have made the bet on themselves to build a business that serves their life. Every episode you'll hear about the lessons they've learned and the uncommon routes they've taken to stand out in a world that is purposefully trying to commoditize them.

Entrepreneurship

Business

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Entrepreneurship

Business

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#52 The Lashay Lewis Route

1,000 Routes with Nick Bennett

53 minutes 12 seconds

6 months ago

#52 The Lashay Lewis Route

In this episode, Lashay Lewis, founder of BOFU.ai, shares her powerful story of building a life and business from the ground up. From launching Amazon affiliate sites as a teenager to earning passive income off YouTube videos, Lashay reveals how small wins and painful rejections rewired her thinking and shaped her entrepreneurial journey. She talks about growing up in Baltimore, the role her husband played in supporting her early efforts, and the inner fire that drove her to master bottom-of-funnel content after being rejected from a dream job. Lashay also discusses balancing business with raising four kids, how trauma can fuel transformation, and why becoming the “poster child” student helped her stand out and build a category-defining consultancy.

(00:00) Intro

(03:19) The blessing of not knowing how hard it would be

(06:14) Making her first online income

(07:58) Affiliate marketing on YouTube

(10:17) Building while raising two kids

(12:04) Escaping “just good enough” as a solopreneur

(15:00) Learning to sell through local SEO work

(16:51) Selling websites too cheap (and learning from it)

(18:16) Transitioning into B2B and failing a big opportunity

(19:11) Creating the Content Dashboard

(22:37) The mentorship that changed her life

(26:57) Becoming known for BOFU.ai