In this episode, Jed Mahrle, founder of Practical Prospecting, unpacks the journey from sales manager to solopreneur: how he validated his business while still in a W-2 role, why he initially worked for free, and what gave him the confidence to charge. He shares how content became the engine for inbound opportunities, why he said yes to everything early on, and how he built multiple income streams—from consulting to affiliate deals to brand partnerships. Jed also reflects on what makes the work meaningful today, why freedom from “OPM” (other people’s meetings) matters, and what he hopes to build next beyond B2B sales.

(00:00) Intro

(02:09) From PandaDoc to Mailshake

(02:38) The leap to solopreneurship

(04:15) Building Practical Prospecting

(05:17) The power of consistency and writing

(13:24) Diversifying revenue streams

(19:29) The role of content and sponsorships

(24:34) Joining Sell Better

(28:03) Challenges of starting a business

(28:22) The stigma of going solo

(31:58) Building in public and learning out loud

(37:24) The fulfillment of helping others

(42:44) Building a media company

Follow Jed on LinkedIn: https://www.linkedin.com/in/outboundsales/

Subscribe to Practical Prospecting: https://www.practicalprospecting.io/

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