Authenticity Is Your Only Competitive Advantage with Eric Agnew, CRO at Ignitium

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Revenue Execution: Defining the Standard for Revenue Excellence

Accord

137 episodes

1 day ago

Great strategy fails without execution. If your sales process is scattered and ignored, you need Revenue Execution. Join host Ross Rich and top B2B leaders as they skip high-level theory to focus on the operational reality of building revenue infrastructure. Each week, we explore how to transform processes into enforceable standards, get real ROI from your people, and ensure every rep executes like a top performer. It’s time to make excellence the standard, not the exception.

Entrepreneurship

Business

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Entrepreneurship

Business

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Authenticity Is Your Only Competitive Advantage with Eric Agnew, CRO at Ignitium

Revenue Execution: Defining the Standard for Revenue Excellence

24 minutes 44 seconds

5 months ago

Authenticity Is Your Only Competitive Advantage with Eric Agnew, CRO at Ignitium

Welcome to Season 3 of 10/10 GTM: The Podcast for Revenue Leaders!

Our guest for Episode 81 is Eric Agnew, CRO, Ignitium. Over the past seven years, Eric has played a pivotal role in the company's growth, serving in key leadership positions including CRO, VP of Customer Success, and VP of Account-Based Marketing. With 10+ years of experience in sales and marketing, Eric brings a wealth of insight to the conversation.

In this episode, Ross and Eric discuss why your clients' success directly drives your own, how authenticity builds trust and long-term value in business relationships, and why the race to find and engage buyers first determines who wins in the market.