Yes, this is a quirky and intriguing podcast about reading academic journals.
In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.
對，這就是一個莫名其妙的，讀學術期刊的Podcast。
十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及，連結你的生活與學術研究。
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Yes, this is a quirky and intriguing podcast about reading academic journals.
In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.
對，這就是一個莫名其妙的，讀學術期刊的Podcast。
十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及，連結你的生活與學術研究。
Powered by Firstory Hosting
你以為精品地位只看品牌和價格？大錯特錯！真正的秘密藏在「顏色」裡！一篇即將登上國際頂尖期刊的獨家研究，用科學證據揭露精品色彩不為人知的心理學效應。它如何微妙地影響品牌感知、你的消費決策，甚至你在店內的待遇？點擊一次解鎖！
Zhou, X., Xiao, C., Yoon, S., & Zhu, H. (2025). The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands. Journal of Consumer Research.
https://academic.oup.com/jcr/advance-article-abstract/doi/10.1093/jcr/ucaf029/8120421
Youtube頻道已上線：https://www.youtube.com/@10minpaper
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