Yes, this is a quirky and intriguing podcast about reading academic journals.
In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.
對，這就是一個莫名其妙的，讀學術期刊的Podcast。
十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及，連結你的生活與學術研究。
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Yes, this is a quirky and intriguing podcast about reading academic journals.
In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.
對，這就是一個莫名其妙的，讀學術期刊的Podcast。
十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及，連結你的生活與學術研究。
Powered by Firstory Hosting
別再小看地方方言了！科學研究證實：這樣下廣告，讓你的品牌瞬間「接地氣」，顧客記得最牢！
別再小看地方方言了！ 最新研究大揭秘：你的廣告沒人記得？可能是因為少了「它」！科學證實，巧妙運用方言措辭，能瞬間喚起消費者的歸屬感，讓品牌廣告超接地氣，顧客記得最牢！想知道怎麼用方言抓住人心？立即點擊！
Wang, L., Zhang, Y., & Chan, E. Y. (2025). The Effects of Dialect Wording on Advertisement Recall: How Brands Can Use Dialect Advertising to Deepen Their Connection with Consumers. Journal of Advertising Research, 65(1), 61-77.
https://www.tandfonline.com/doi/abs/10.1080/00218499.2025.2464289
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