Yes, this is a quirky and intriguing podcast about reading academic journals.
In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.
對,這就是一個莫名其妙的,讀學術期刊的Podcast。
十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及,連結你的生活與學術研究。
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Yes, this is a quirky and intriguing podcast about reading academic journals.
In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.
對,這就是一個莫名其妙的,讀學術期刊的Podcast。
十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及,連結你的生活與學術研究。
Powered by Firstory Hosting
這篇研究報告探討了資訊呈現方式(增益或損失框架)和年齡對消費者疾病檢測意願及行為的影響。研究發現,隨著年齡增長,某種框架的資訊在鼓勵疾病檢測方面更具說服力。
Pang, Y., Wang, L., & Chen, F. (2024). Message framing to enhance consumer compliance with disease detection communication for prevention: The moderating role of age. Journal of Consumer Psychology.
https://myscp.onlinelibrary.wiley.com/doi/abs/10.1002/jcpy.1436
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