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10分Paper
消費者心理研究室
33 episodes
4 months ago

Yes, this is a quirky and intriguing podcast about reading academic journals.

In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.

對,這就是一個莫名其妙的,讀學術期刊的Podcast。

十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及,連結你的生活與學術研究。

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All content for 10分Paper is the property of 消費者心理研究室 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Yes, this is a quirky and intriguing podcast about reading academic journals.

In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.

對,這就是一個莫名其妙的,讀學術期刊的Podcast。

十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及,連結你的生活與學術研究。

Powered by Firstory Hosting

Show more...
Marketing
Business,
Science,
Social Sciences
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行銷專家告訴你,該如何鼓勵老年人從事疾病篩檢
10分Paper
7 minutes
5 months ago
行銷專家告訴你,該如何鼓勵老年人從事疾病篩檢

這篇研究報告探討了資訊呈現方式(增益或損失框架)和年齡對消費者疾病檢測意願及行為的影響。研究發現,隨著年齡增長,某種框架的資訊在鼓勵疾病檢測方面更具說服力。

Pang, Y., Wang, L., & Chen, F. (2024). Message framing to enhance consumer compliance with disease detection communication for prevention: The moderating role of age. Journal of Consumer Psychology.

https://myscp.onlinelibrary.wiley.com/doi/abs/10.1002/jcpy.1436

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Powered by Firstory Hosting
10分Paper

Yes, this is a quirky and intriguing podcast about reading academic journals.

In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.

對,這就是一個莫名其妙的,讀學術期刊的Podcast。

十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及,連結你的生活與學術研究。

Powered by Firstory Hosting