Episode 3: Scott Stedman (The Imaginarium, Havas, MDC) on Breakthrough B2B Creative and Tactics

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/62/d4/00/62d40040-335b-9475-7c4e-b6c28af2bc31/mza_15591099788649614846.jpg/600x600bb.jpg

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

Dan Rosenberg & Stephany Shelton

21 episodes

1 month ago

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)

All content for 11 Minutes with Octane11: a B2B Marketing Mini-Podcast is the property of Dan Rosenberg & Stephany Shelton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

https://img.transistor.fm/TUU926H-QfsDWEAlYjsuyIYi94bt1rfEIjs1lLOZ1Xw/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE2NDAyNDcv/MTcwMjMxNTU2OS1h/cnR3b3JrLmpwZw.jpg

Episode 3: Scott Stedman (The Imaginarium, Havas, MDC) on Breakthrough B2B Creative and Tactics

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

10 minutes

2 years ago

Episode 3: Scott Stedman (The Imaginarium, Havas, MDC) on Breakthrough B2B Creative and Tactics

In Episode 3 of "11 Minutes with Octane11: a B2B Marketing Podcast" featuring guest Scott Stedman (The Imaginarium, Havas, MDC Partners), hosts Dan Rosenberg and Stephany Shelton talk with Scott Stedman about top challenges, tools, and tactics in B2B marketing. Scott shares insights about his background and the work his team is doing at The Imaginarium. The conversation touches on the complexity of B2B buying committees and the importance of aligning tools with specific goals.

1. Introducing Scott Stedman (0:00 - 1:32)
2. Scott's Background and Work (1:32 - 3:38)
3. Challenges in B2B Marketing (3:38 - 6:46)
4. Finding the Right Tools and Tactics (6:46 - 10:37)
5. Complexity of B2B Buying Committees (10:37 - 13:59)
6. Latest News from the Imaginarium (13:59 - 16:04)