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11 Minutes with Octane11: a B2B Marketing Mini-Podcast
Dan Rosenberg & Stephany Shelton
21 episodes
1 month ago
Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)
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Marketing
Technology,
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All content for 11 Minutes with Octane11: a B2B Marketing Mini-Podcast is the property of Dan Rosenberg & Stephany Shelton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)
Show more...
Marketing
Technology,
Business
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Episode 4: Dan Silver (Session AI, GroundTruth, PlaceIQ) on B2B Storytelling and Breaking Down Silos
11 Minutes with Octane11: a B2B Marketing Mini-Podcast
8 minutes
2 years ago
Episode 4: Dan Silver (Session AI, GroundTruth, PlaceIQ) on B2B Storytelling and Breaking Down Silos

In this episode, Dan and Steph talk with Dan Silver, a longtime marketing expert. They discuss the challenges in B2B marketing, the importance of storytelling, and the need to define the role of marketing within organizations. They also touch on tools and techniques for integrating marketing insights across departments. Dan shares his recent wins, including getting a new puppy and leading a corporate rebrand. The interview highlights the value of storytelling, collaboration, and adapting to the changing landscape of B2B marketing.


1. Introduction and Welcome to the Podcast 00:06

2. Getting to Know Dan Silver: A Marketing Expert's Journey 00:53 

3. Challenges and Solutions in B2B Marketing 01:56 

4. Effective Tactics and Tools for B2B Marketing 03:21

5. The Power of Storytelling in B2B Marketing 05:09

6. Personal and Professional Wins: A Glimpse into Dan's Recent Successes 07:10

7. Conclusion and Farewell 08:12

11 Minutes with Octane11: a B2B Marketing Mini-Podcast
Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)