In a year that made us all struggle in some way, music has played a big part in coping and connecting with other people and artists themselves. At a time where concerts and festivals got cancelled, we feared the worst for the music industry. But these past few months have shown us that the industry is becoming as dynamic as the popular tech companies. With online concerts, free livestreams and more and more music, the industry has pulled through to make sure that their artists craft and creativity are still being heard; albeit virtually. In today's episode of 12AM AST, let's tune into Nikhil's passion for music and the music industry. As a student studying a Masters in Global Entertainment and Music Business, he has unique insights into the backend of an industry we often don't see. In this episode, let's understand how the model of this industry works and how its adapted to not only the pandemic, but also recent tech and cultural changes. 

Music Used: All I Need Is You (Instrumental Version) by Gamma Skies; Deep Inside You by Junsu; Memory by The Great Dane