Meet Shawn Finder, CEO & Founder of Autoklose that has been acquired by VanillaSoft. Autoklose is an All-In-One Sales Engagement Automation & B2B Data Platform.
In this episode, Shawn sits down with Jax and shares his insight and strategy when it comes to building a SaaS start-up. It all starts with an idea, but where do you go from there and how do you get the word out?
Come join us as Shawn shares his Go-to-Market (GTM) strategy and that's to get your potential "buyers" invested early on, regardless of the price.
LinkedIn Bio:
Growing up as one of North America’s top tennis players, traveling around the world competing to be the next Andre Agassi, and being told at age 23 that I had to decide to try and become tennis professional or get an MBA and go down the education route.
I have always been an entrepreneur at heart. At age 24, I entered the entrepreneurial world and never looked back. I started out importing packaging from the Orient and selling it to top retailers in North America. However, knowing I always loved selling and list building, I founded ExchangeLeads in 2013 which helps companies build custom lists for outreaching new prospects.
In early 2018, I parlayed ExchangeLeads into my second start-up called Autoklose that is a new revolutionary sales automation platform that is used by 3000+ sales professionals around the world to help save them save hours a day and automate the tedious tasks salespeople do on a regular day.
I have used my sales strategies over the years to:
• Bring ExchangeLeads from 0 to Breakeven in 5.5 months.
• Launch Autoklose with 3018 prospects ready to purchase before the product was developed.
• Fill sales rep’s calendars with an average of 38 meetings a week
• Increase his clients by over 300% month over month.
SPECIALTIES: Lead Generation, Sales strategy implementation, Sales coaching, Keynote Speaking, Bringing ideas to life.
02:15 SDR-TV
04:40 Ligh Bulb
05:20 One Umbrella
07:15 “You should be in sales!”
09:10 New York New York
10:45 Bad Data
14:20 Build a Community First
14:30 Progress Check
15:00 Build Together, Stay Together
17:00 Make it Risk-Free
18:30 The Power of Reinvesting
18:50 Whale Clients
19:15 Rogers in Canada
21:30 Advice from CEO of Drift
22:00 The “Charge Anything” Approach
23:00 The Power of Feedback
23:50 Have them Invested
25:15 Product Led Growth (PLG)
26:00 Team Word of Mouth
27:00 UI/UX (Drag & Drop)
30:20 Merger
31:45 Retention
32:00 “No one gets fired”
33:15 Acquisition takes time
36:30 Characteristics of Sales
38:40 Detec Coacabality
40:20 MVP
41:30 Fifty on Fifty
Connect with Shawn here
Try Autoklose today for free here