We chat with Lisa Eaton on the podcast this week who is a leading marketer in the North East and has over 20 years of marketing experience. Lisa is the Founder and Managing Director at Unwritten Group, a fully integrated strategic communications agency. Last year, Lisa launched Fabric which is an academy that helps marketers to develop an integrated marketing and communications strategy from scratch. So, she's the go-to if you want to create and implement a top-level marketing strategy for your business.

During the episode, we talk about being a generalist marketer. As the Managing Director of a full-scale agency, Lisa ensures that she has an understanding of all of the marketing channels out there. We talk about the challenges of spreading yourself across multiple channels and how to invest your time properly. Lisa then talks us through her professional development strategy and why she dedicates one day per week to learning. Finally, we talk about the value of understanding your top-level strategy when working on day-to-day tasks and the launch of Fabric.