Marketing In Ways I Never Expected | Alex Sanfilippo From PodMatch

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20 Minute Marketing

Reach Interactive

81 episodes

1 week ago

Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing. Expect to hear about daily activities, current trends and the future of the industry. Recurring themes include SEO, PPC, social, branding, content and more. For the final five minutes of each episode, we also ask guests to share some stories on their career growth. Since our guests are busy running businesses, some episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way. Happy listening!

Marketing

Business

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All content for 20 Minute Marketing is the property of Reach Interactive and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Marketing In Ways I Never Expected | Alex Sanfilippo From PodMatch | 20 Minute Marketing #70

20 Minute Marketing

25 minutes 36 seconds

4 years ago

Marketing In Ways I Never Expected | Alex Sanfilippo From PodMatch | 20 Minute Marketing #70

We're really excited to share episode #70 of 20 Minute Marketing with you. This week, we are joined by the co-founder of PodMatch, Alex Sanfilippo. PodMatch is a matchmaking tool that automatically connects podcast hosts and guests for interviews. The site launched last year and now has over 6,500 members that are looking to connect.

During the episode, we talk about the initial launch of PodMatch and the reasons why Alex wanted to launch a matchmaking service for podcast hosts and guests. Alex then tells us about some of the different marketing tactics that he has used successfully to increase PodMatch members. We talk about the value of referrals, why human-to-human marketing always wins, and some cool growth tactics like gamification and podcast guesting.