Design Fundamentals with Figma Variables

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20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast

Noco agency

20 episodes

5 days ago

Short and sweet value and insights for B2B SaaS founders and CMOs . Focused on building brands that sell, design that converts and Webflow and Framer websites that unlock your growth and scale. From seed-stage to unicorn. At Noco, we help B2B SaaS & tech companies grow, with top-tier design and high-performance websites and continuous CRO.

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Design Fundamentals with Figma Variables

20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast

17 minutes 52 seconds

3 months ago

Design Fundamentals with Figma Variables

Design systems are the backbone of scalable SaaS websites.

In this episode, Jelle and Leonardo break down why Figma variables matter, how they save time and money, and why marketing and product teams can’t afford messy design files.

Chapters:(0:00) Intro and Leonardo’s background(1:15) Why structured design matters(3:05) How Figma variables work in practice(4:45) Benefits for developers and marketing teams(6:20) The cost of messy design files(8:15) Live demo: variables in action(10:35) Switching to light and dark mode(12:25) Consistency and speed for marketing teams(14:10) Using variables for faster campaigns(15:35) Variables as design fundamentals(17:05) Wrap up and future episodes