Webflow Analyze & Optimize: Built-in CRO that actually works

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20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast

Noco agency

20 episodes

3 days ago

Short and sweet value and insights for B2B SaaS founders and CMOs . Focused on building brands that sell, design that converts and Webflow and Framer websites that unlock your growth and scale. From seed-stage to unicorn. At Noco, we help B2B SaaS & tech companies grow, with top-tier design and high-performance websites and continuous CRO.

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Webflow Analyze & Optimize: Built-in CRO that actually works

20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast

22 minutes 29 seconds

1 month ago

Webflow Analyze & Optimize: Built-in CRO that actually works

Jelle and Yar (live from Dubai) break down Webflow's new Analyze and Optimize add-ons.

Analyze gives you heatmaps, scroll depth, clicks, and location data directly in the Webflow dashboard - no Hotjar or Clarity needed.
Optimize lets you run real A/B tests and Al-powered variations inside the canvas, with dynamic traffic allocation and third-party integrations (HubSpot, Salesforce, GA4).

Bottom line: less tooling, faster decisions, measurable lift.

If you're running a B2B SaaS site on Webflow and still duct-taping analytics together, this changes everything.

Timestamps

(0:00) Intro from Dubai

(0:46) AEO vs traditional SEO

(1:06) Webflow Analyze overview

(2:19) First impressions & Hotjar comparison

(3:15) Built-in heatmaps + scroll data

(4:27) Previous tools (Optibase)

(5:50) Webflow Optimize - native A/B testing

(9:30) AI-powered traffic allocation

(12:45) Setting up tests in the canvas

(17:20) Real-time results & scoring

(18:10) Third-party integrations (HubSpot, Salesforce)

(20:40) Pricing reality check

(21:25) Final verdict