Concrete is the backbone of modern infrastructure, second only to water in its ubiquity, but producing it is a top contributor to global carbon emissions. With the construction sector accounting for roughly 8% of CO₂ released worldwide, the quest to decarbonize concrete is crucial for addressing the climate crisis. CarbonCure Technologies, a Canadian company founded in 2012, has pioneered a method that injects captured carbon dioxide into fresh concrete during manufacturing. The CO₂ undergoes mineralization, becoming a permanent and inert part of the final material, thus locking away carbon and strengthening the product. This process reduces the need for cement (the most emissions-intensive ingredient in concrete), further curbing emissions and providing cost savings. CarbonCure engineered its technology for seamless integration into existing concrete mixing plants, minimizing barriers to adoption. Installation can be completed in under a day and does not require plant operators to overhaul materials or core processes. This practical approach, paired with the promise of both environmental and financial benefits, has attracted significant venture capital, including investments from Breakthrough Energy Ventures and major funds tied to Bill Gates, Jeff Bezos, and Michael Bloomberg. As a result, CarbonCure has scaled to thousands of construction projects across 35 countries, including major infrastructure such as Amazon HQ2 and sprawling data centers. Scientifically, CarbonCure’s technology is recognized as a successful carbon utilization pathway, with nearly 600,000 metric tons of CO₂ already mineralized and removed from the atmosphere. Quantitative measures show this impact is equivalent to removing tens of thousands of cars from the road annually. Ambitiously, the company aims to sequester 500 million metric tons of CO₂ per year by 2030, a target aligned with broader climate action goals and emerging policy frameworks. However, the expansion of low-carbon concrete brings complex ethical questions regarding carbon accounting. Because CarbonCure sells its carbon sequestration as third-party offsets, there is potential for double counting—where both the concrete buyer and an offset purchaser claim the same emissions reduction. This provokes debate about the integrity of carbon markets and the validity of green building certifications, with ongoing scrutiny by regulators, NGOs, and industry watchdogs. Transparency in reporting and future improvements to carbon accounting standards are key to maintaining credibility. Policy changes are increasingly favoring green alternatives. Some local governments, such as Marin County, California, have mandated low-carbon concrete in public projects, spurring market demand. As consumer and regulatory expectations rise, technologies like CarbonCure are moving from optional innovation to industry necessity. A recent leadership change—a peaceful transition from founder Robert Niven to interim CEO Kristal Kaye—illustrates the company’s maturation but highlights succession planning as a turning point. This handover signals resilience and long-term strategic planning, not just technological progress. In the broader context, CarbonCure’s approach exemplifies how industrial processes can be transformed through science, market incentives, and policy support. As carbon utilization becomes a multi-trillion-dollar sector, the implications of CarbonCure’s work stretch beyond immediate emissions reductions, pointing toward a future where climate solutions are embedded in the foundations of society, literally and figuratively.