Sally Wynter achieved what most founders only dream of. Remarkably, she did it without connections, capital, or a single penny spent on advertising.

Growing up on free school meals in North London, Sally had to Google "what is an entrepreneur?" before launching MUHU, the UK's first CBD-infused gin, from her bedroom. Using her journalism background as her secret weapon, she bootstrapped her way to two acquisition offers and sold to Next Frontier Brands at age 25.

In this episode, Sally shares the tactical playbook: how she staged product photos with a house plant and sparkling water to unlock pre-orders, convinced distilleries to work for free, and leveraged earned media to drive growth. But she doesn't sugarcoat it—she also opens up about the mental health toll, the bittersweet reality of losing control post-acquisition, and how burnout nearly broke her this year.

Now building Hunch, an AI-powered platform democratizing career opportunities for Gen Z, Sally proves that resourcefulness beats resources every time.

What you'll learn:

• How to bootstrap a product business on £1,000
• PR strategies that replace advertising spend entirely
• The unfiltered truth about M&A as a first-time founder
• Turning disadvantages into competitive advantages
• Building multiple ventures post-exit

Guest: Sally Wynter | Founder, Hunch & MUHU Spirits (exited)

Connect: Visit gethunch.com | Follow Sally on LinkedIn and TikTok