
This is a scientific finding that EVERYONE who wants to communicate effectively needs to understand: ๐๐ก๐ ๐๐จ๐ฌ๐ฌ ๐๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐ญ๐ก๐๐จ๐ซ๐ฒ
Loss aversion shows that people feel losses about twice as strongly as gains.
Basically, losing $100 feels as bad as gaining $200 feels good.
๐๐ฎ๐๐ค๐ข๐ฅ๐ฒ, ๐ฒ๐จ๐ฎ ๐๐๐ง ๐ฎ๐ฌ๐ ๐ข๐ญ ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ฏ๐๐ง๐ญ๐๐ ๐:
By highlighting what could be lost if your recommendations arenโt followed, you can make your case stronger.
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