In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
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In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
Don't "We, We" All Over Your Content and Customers
3 Second Selling
10 minutes
3 years ago
Don't "We, We" All Over Your Content and Customers
Does your typical sales and marketing messaging sound something like this? "We offer cutting edge technology." "We feature best in class service and support." "We have the best people." "We are the market leaders. "We are the fastest." "We are the cheapest." “We are the ______." Most of our customer communication is about us, our company, our solution(s). Don’t “we" "we” all over your customers and miscast your company as the hero of the story. We often forget that the point of all marketing ...
3 Second Selling
In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
