In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
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In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
Research shows that top producing salespeople talk about their products and services and features and specs 63% less than the average sales person. Features and specs don’t win the day. You can’t reason your way to a sale. That’s not how our brains are wired. Every buying decision we make is an emotional one. And as the movie Air illustrates, if Nike's Sonny Vacaro, as played by Matt Damon, hadn’t made an immediate emotional connection with Michael Jordan’s mom in their back...
3 Second Selling
In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
