In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
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In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
Why your marketing isn't relevant - and how to fix it
3 Second Selling
10 minutes
3 years ago
Why your marketing isn't relevant - and how to fix it
There is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, not them (your prospect or customer), because you’re the hero of your own story, and because you don’t demonstrate value. The result is you push and publish a bunch of content that isn’t relevant to your audience. And that costs you an opportunity to show up differently in a crowded, cluttered, competitive marketplace. In this episode I'll talk about how to fix ...
3 Second Selling
In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
