Listen to the 3i Member Spotlight podcast for interviews and insights with notable 3i Members in technology, finance, and real estate. In these thirty-minute episodes, our members share their success stories, lessons learned, and invaluable business wisdom. 3i Members is an invitation-only investment network designed for founders, family offices, and fund managers, founded in 2021 by Mark Gerson (GLG), Billy Libby (Upper90), and Teddy Gold. Learn more at 3imembers.com.
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Listen to the 3i Member Spotlight podcast for interviews and insights with notable 3i Members in technology, finance, and real estate. In these thirty-minute episodes, our members share their success stories, lessons learned, and invaluable business wisdom. 3i Members is an invitation-only investment network designed for founders, family offices, and fund managers, founded in 2021 by Mark Gerson (GLG), Billy Libby (Upper90), and Teddy Gold. Learn more at 3imembers.com.
Building Businesses at Facebook (now Meta) with Benji Shomair, Former VP of Commerce Business at Meta
3i Member Spotlight
37 minutes 14 seconds
6 months ago
Building Businesses at Facebook (now Meta) with Benji Shomair, Former VP of Commerce Business at Meta
Benji Shomair is an entrepreneurial operator and investor who spent over a decade at Facebook (now Meta), where he built and scaled multiple billion-dollar global businesses across ads, messaging, and commerce. Most recently, he served as VP of Commerce Business at Meta, leading the commerce experiences team and shaping how billions of users engage with shopping on Facebook and Instagram.
Benji has had a front-row seat to the evolution of digital platforms—scaling Facebook’s ads business globally, turning messaging into a powerful sales engine, and helping brands adapt to a content-driven commerce world. Benji has been a 3i Member since 2024.
In this episode, hear about:
• How “following the customer” helped inform the development of new products and business at Facebook (now Meta)
• How messaging became the go-to sales channel for SMBs globally
• Why content is the new storefront—and what brands must do to stay relevant
3i Member Spotlight
Listen to the 3i Member Spotlight podcast for interviews and insights with notable 3i Members in technology, finance, and real estate. In these thirty-minute episodes, our members share their success stories, lessons learned, and invaluable business wisdom. 3i Members is an invitation-only investment network designed for founders, family offices, and fund managers, founded in 2021 by Mark Gerson (GLG), Billy Libby (Upper90), and Teddy Gold. Learn more at 3imembers.com.
