6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself
6 Figure Creative
52 minutes
4 months ago
#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself
Hard to explain. Not specific enough. Too wide an audience.
Freelancers kinda suck at crafting offers.
Even the good ones.
Especially the good ones.
If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it…
You're probably doing this wrong.
We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do…
How are your clients gonna know?
Congratulations, you just killed the sale with confusion.
In this week’s episode, I bring on our Clients by Design coach Stephen Hutson to break down the five pieces every great offer needs.
We show you:
Why your Franken-service is repelling clients
How to instantly raise your rates without changing your service
The one litmus test to see if your offer actually makes sense
Crafting a great offer is both an art and a science, and it’s one of the first steps to building a Client Acquisition Machine.
Get this right, and great clients will instantly know what you do, why you’re worth the price, and how to say “hell yes.”
Get this wrong, and you’ll keep selling the what… while they walk away confused about the why.
For full show notes, visit https://6figurecreative.com/372
6 Figure Creative
6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
