7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey
78 episodes
1 week ago
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
All content for 7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands is the property of Greg Shuey and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
Beyond ROAS: How Smart Marketers Win With Google Ads In 2025
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
39 minutes
8 months ago
Beyond ROAS: How Smart Marketers Win With Google Ads In 2025
In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with paid media expert Kelsey O'Rourke to break down what brands need to know about Google Ads in 2025. Kelsey debunks the common misconception that Google Ads, particularly Performance Max (PMax), is fully automated and requires little oversight. Instead, she explains how many brands and agencies misuse PMax by failing to exclude brand searches, which artificially inflates ROAS while masking th...
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
