7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey
78 episodes
1 week ago
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
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Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
Creating the Growth Flywheel: How Customer-Informed Content Drives Traffic, Trust, & Sales
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
24 minutes
3 weeks ago
Creating the Growth Flywheel: How Customer-Informed Content Drives Traffic, Trust, & Sales
Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actu...
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
