7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey
78 episodes
1 week ago
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
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Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
27 minutes
4 months ago
From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025
Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGPT, and platforms like Reddit and TikTok reshaping how consumers discover and evaluate products, simply ranking for keywords is no longer enough. Greg breaks down how visibility is shifting from search engines to a fragmented discovery ecosystem, and why...
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
