7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey
78 episodes
1 week ago
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
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Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
33 minutes
6 months ago
Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions
Direct-to-consumer brands often obsess over lowering customer acquisition costs, but they’re missing a key lever for profitability: increasing average order value. In this episode, Greg Shuey interviews Saunder Schroeder, who shares a wealth of practical tactics for optimizing AOV—starting with smarter bundling strategies rooted in actual customer behavior. By leveraging tools like Shopify’s “items bought together” report, brands can create bundles that feel natural and valuable, which can ra...
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes that traditional SEO fundamentals like strong brand authority, relevant content, and technical structure still matter, but they now serve as a found...
