What happens when two immigrant brothers, fresh from Baghdad and armed with nothing but grit and ambition, take on the world of advertising? This is the untold story of Charles and Maurice Saatchi.

From their humble beginnings navigating prejudice and poverty in post-war London, to building Saatchi & Saatchi—the world’s largest ad agency—and reinventing themselves after a dramatic shareholder revolt, this episode is packed with lessons on resilience, ambition, and the art of reinvention.

We break down:

• How they went from cold calls to global dominance.

• The bold strategies behind campaigns like “Labour Isn’t Working.”

• Why their attempt to buy a bank caused cracks in their empire.

• The fall of Saatchi & Saatchi and the birth of M&C Saatchi.

• The controversial art market tactics of Charles Saatchi.