We wrap up our "Inside the Studio" mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship and Messaging Director Cameron Lebrechet to explore what makes an ideal client, the mantras they find themselves repeating throughout the branding process, and how AI is—or isn’t—shaping their work. To see more of their work, visit achangeofbrand.com or follow us on Instagram @achangeofbrand....
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We wrap up our "Inside the Studio" mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship and Messaging Director Cameron Lebrechet to explore what makes an ideal client, the mantras they find themselves repeating throughout the branding process, and how AI is—or isn’t—shaping their work. To see more of their work, visit achangeofbrand.com or follow us on Instagram @achangeofbrand....
Are Script Logos Dead? with James Bowie & James Edmondson
A Change of Brand
45 minutes
1 year ago
Are Script Logos Dead? with James Bowie & James Edmondson
In 2023, we saw Eddie Bauer and Johnson & Johnson retire their widely recognizable script logo for a basic sans serif type, causing a sweep of panic in the design community. Are all script logos doomed? To find out whether this is an actual trend, we consulted type experts James Bowie, Fast Company contributor and sociologist at Northern Arizona University who studies trends in logo design and branding, as well as James Edmondson, Type Designer and Founder of OH no Type Co.To see the chan...
A Change of Brand
We wrap up our "Inside the Studio" mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship and Messaging Director Cameron Lebrechet to explore what makes an ideal client, the mantras they find themselves repeating throughout the branding process, and how AI is—or isn’t—shaping their work. To see more of their work, visit achangeofbrand.com or follow us on Instagram @achangeofbrand....
