In this conversation, Symon Oliver and Marcello Gortana discuss the intricacies of project management and vendor sourcing in digital transformation projects. They emphasize the importance of clear scoping, defining objectives, and involving stakeholders early in the process. The discussion also covers budgeting strategies and the significance of framing problems rather than solutions when initiating projects. The conversation concludes with a recap of key takeaways for marketers to ensure successful project execution.