I chat with filmmaker and producer Soukaina Alaoui El Hassani (https://www.saelhassani.com/portfolio & https://www.instagram.com/saelhassani/?hl=en) to explore her journey from growing up in Casablanca—within a rich oral storytelling tradition—to producing bold, emotionally resonant work across film, advertising, and animation on a global scale.We talk about her path through commercial production, from early work at Vice Media Group to her current role at Versus Creative Studio, collaborating with major brands and media companies while maintaining a strong personal creative voice. Soukaina shares how moving between disciplines has sharpened her storytelling instincts and expanded her sense of what’s possible. This is a conversation about craft, identity, ambition, and using storytelling as a tool for connection—and change.