Branding & packaging design for Coca Cola Lemon & managing pack architecture with FMCG brands.
If your brand makes up a large chunk of Warren Buffett portfolio, chances are you’re doing something very right.
Coca-Cola is undoubtably the most recognised brand on planet Earth so if you launch a new flavour or make a change people are going to notice. It wasn’t that long ago That the portfolio had a revamp and a pretty robust new architecture was created in order to unify the range.
When this happens, it usually comes with a pretty tight brand guidelines dictate how new products are integrated and how flavour extensions are displayed. In essence, that is what the brand guidelines are for, to make a Robust set of rules in order to reinforce the brand at every consumer Touchpoint.
That was until Coke decided to bring back the lemon flavour from the grave. This was originally a flavour extension consigned to the dustbin back in 2006. However the company has identified enough interest to relaunch The pack and flavour in a completely new livery, which challenges the existing pack architecture.
Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: https://www.linkedin.com/in/alangilbody/ Slice Design Company website https://slicedesign.co.uk #packagingdesign #packdesign #packaging #branddesign #branding #cocacola #coke #drinks #carbonates #fizzy