9. Unlocking accounts with creativity

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ABM Under the Hood

strategicabm

13 episodes

2 weeks ago

ABM Under the Hood takes a deep-dive into the inner workings and practicalities of the Account-based Marketing engine and all its movings parts. Join hosts, Josh Weale and Jack Rawlings, Heads of ABM at strategicabm, as they go under the hood with ABM specialists across Sales, Strategy, Demand, Execution, Creative - and more.

Marketing

Business

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Marketing

Business

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9. Unlocking accounts with creativity

ABM Under the Hood

42 minutes 3 seconds

1 year ago

9. Unlocking accounts with creativity

When it comes to ABM, creativity is the secret to making campaigns that not only stand out, but truly resonate with accounts.

Align outside-of-the-box ideas with account insight, and you’ll create memorable work that truly understands, inspires, and speaks the language of your accounts.

So what does it take to introduce unique creativity into ABM? In this episode of ABM Under the Hood, Jack dives into the creative process with James Dignum, Senior Art Director at strategicabm.

About your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

James is a Senior Creative who has worked closely with teams around the globe to deliver the Big Ideas for B2B and B2C clients. His main goal? Create beautiful and meaningful work that drives engagement and delivers real results.