Join Nick Warren and Matt Goddard in this follow-up session on digital development discovery. While the previous talk focused on business goals, today's discussion shifts to the customer perspective. They explore the critical importance of understanding different types of customers—end users, clients, and stakeholders—and their diverse needs in creating successful digital products.
Nick and Matt delve into the necessity of comprehensive discovery processes and the pitfalls of solely relying on MVPs for customer insight. Learn about the creation of North Star documents and guiding design principles that ensure alignment and mitigate risks in product development. Don't miss this comprehensive guide to balancing business objectives with customer-centric design!
