The first business Joe Soelberg bought did $400k SDE. The experience and cash flow enabled a second, larger acquisition.

Topics in Joe’s interview:

• Leaving corporate for a chance to manage P&L
• His toughest pitch was to his wife
• Acquiring a 3D design firm
• Pivoting hard during Covid
• Hiring a manager with a design background
• Acquiring a branding agency
• Difference between branding and marketing
• Retainer model for recurring revenue
• Offering less than listing price
• His hand-off relationship with his businesses

References and how to contact Joe:

• LinkedIn
• Point B Communications
• SONNY+ASH
• Mike Curry on Acquiring Minds: It’s All Your Fault: How to Become CEO of Your Acquisition
• Johannes Hock on Acquiring Minds: Buy and 3x a Project Based Business in Just 2 Years

Work with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:

• Pioneer Capital Advisory

Get complimentary due diligence on your acquisition's insurance & benefits program:

• Oberle Risk Strategies - Search Fund Team

Get a free review of your books & financial ops from System Six (a $500 value):

• Book a call with Tim or hello@systemsix.com and mention Acquiring Minds

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron