In this episode of the Hyperengage Podcast, Adil Saleh welcomes Vladyslav, founder of Belkins. The discussion revolves around key challenges in B2B SaaS companies, particularly in customer acquisition and funding. Vladyslav shares insights on the evolution of outbound sales, the impact of AI, and the importance of personalized strategies over sheer volume in email marketing. He highlights Folderly’s innovative approach to email deliverability and warming up emails, differentiating it from other tools by focusing on quality integrations and compliance. They also delve into the significance of content marketing, strategic partnerships, and customer success systems in driving business growth. Additionally, Vladyslav touches upon another of his ventures in Agritech, showcasing his diverse entrepreneurial spirit. The episode concludes with a discussion on future trends and the importance of adaptability in the ever-evolving tech landscape.