In this episode of the Hyperengage Podcast, Adil Saleh sits down with John Betancourt, CEO of Humantelligence, to explore how psychometrics and AI coaching are changing the way companies understand people, culture, and leadership at work. John walks through his 25 year journey from Procter & Gamble, Siebel, Reebok, and Puma into building Humantelligence and Ask Aura, a system that turns a 10 minute assessment into live coaching for managers and teams inside tools like email, Zoom, and Microsoft Teams.
They discuss why most recruiting and HR tech fails when it focuses only on skills and experience while ignoring culture fit, values, and work styles, and how that leads to “great” hires who flop when they switch companies or regions. John explains how Humantelligence measures behavior, motivators, and work styles across the organization, then feeds those insights into Ask Aura so leaders can get situation specific guidance on how to communicate, resolve conflict, and manage each person differently instead of relying on one default style. Adil and John dig into adoption and onboarding, the pressure from CFOs to prove ROI, and the reality that many customers mentally quit during onboarding long before renewal because they never see value or understand how to use the product day to day.
From redefining culture fit in hiring and leadership coaching, to tracking usage and success for enterprise rollouts, to the founder grind of ten years of pivots before finding a sticky product, this episode looks at what it really takes to make work more human at scale. John closes with advice for founders on evolving culture at each revenue stage, hiring people who do not always “fit” the original ten person vibe, and accepting that the product that finally works in the market may only faintly resemble the idea you started with.