In this episode of the Hyperengage Podcast, Adil Saleh sits down with Aleksa Mitrović, Founder at Dealmayker, to explore why modern B2B sales is shifting from high-volume outreach to high-context conversations built on semantic signals and human psychology.

Aleksa breaks down how “being the most prepared” beats being the most charismatic, and why teams win when they show up with industry context, timing, and relevance rather than generic sequences. He argues that automation made it easy to message everyone, but it also raised the bar for what earns a reply: specificity, usefulness, and genuine understanding.

The conversation also covers early-stage growth and customer success realities: why simple products that non-sales roles can use quickly matter, why small accounts can become the doorway to bigger deals through trust and referrals, and why usage (not signups) is the clearest signal for retention and product-market pull.