Adil Saleh from Hyperengage Podcast interviews Joseph Lee, the founder of Supademo. They discuss the challenges and strategies of SaaS startups, highlighting the significance of platforms in enhancing onboarding processes and customer value. Joseph Lee shares his journey from working at Fresh Line to founding Supademo, based on the need to effectively demonstrate product value in non-tech-native industries. The conversation covers the role of AI in making onboarding processes interactive and personalized, the importance of building a user-friendly product, and maintaining rapid product development. Joseph Lee emphasizes the significance of being scrappy, moving quickly, and maintaining a lean team. They also touch on the company's growth strategies, including freemium models, product velocity, and SEO, and discuss operational principles and the future of tech evolution with AI. Lastly, Joseph Lee talks about the importance of SOC compliance for startups aiming to work with mid-market and enterprise customers.