Prospection is a trusted 3rd party provider, operating as an intermediary between data custodians and end users of the data.  We help find elements in data to benefit the public good, offering insights to understand patients and improve disease associated outcomes.  In this podcast Head of Data & Partnerships, Dr Peter Cronin introduces the different types of data, compares the benefits of real world evidence and clinical trial data.  Answering questions on how we turn data into real world evidence? Why we need real world data? How we overcome the challenges of quality data access? How Prospection adds value through data?