In today’s episode, I dig into Starbucks’ new protein latte line — and why it’s more than just another menu item. It’s a signal that consumers are becoming more conscious about what they eat and drink, and that transparency is shaping coffee’s future. On the other side of the supply chain, the Rainforest Alliance has launched a new Regenerative Agriculture Certification. I break down how it’s priced, what it means for farmers, and how it stacks up against the Regenerative Organic Alliance.